Case Study: Coupland's Bakeries modernises ecommerce and launches Click & Collect with hairyLemon digital

Coupland's Bakeries launches Click & Collect and Click & Ship with hairyLemon digital

Coupland's Bakeries, a large independently-owned bakery chain in New Zealand, faced the challenge of implementing a refreshed brand identity on a new website while continuing to appeal to its loyal customer base. They partnered with hairyLemon digital for assistance with their website's UX design and technology to support their broader modernization goals.

hairyLemon designed and developed a new website for Coupland's that showcased their products with engaging imagery and an easy-to-navigate catalog for both desktop and mobile users. A key part of the solution was the implementation of "Click and Collect" and "Click and Ship" online shopping systems, which were particularly vital in helping the bakery counter the impact of the COVID-19 pandemic on retail. hairyLemon provided ongoing digital consultancy and development expertise to support the company's modernization journey.

Coupland's Bakeries