Case Study: Barenbrug New Zealand strengthens its digital presence with hairyLemon digital

Barenbrug New Zealand strengthens its digital journey over 30 years with hairyLemon digital

Barenbrug New Zealand, a provider of quality seeds for farmers, faced the challenge of moving its audience online and supporting its community digitally following a rebrand from its former name, Agriseeds. They engaged hairyLemon digital to manage this digital transition without disruption.

hairyLemon digital implemented a solution that included a seamless SEO and advertising migration for the rebrand, a full UX review to optimize the customer journey, and the creation of a tailored digital marketing strategy. The results ensured all search rankings were maintained, website information was made more accessible, and a strategic plan for audience engagement was delivered.

Barenbrug New Zealand