Skillsmart Retail - Customer Case Study

Run by retailers for retailers, Skillsmart Retail is part of the Skills for Business Network and aims to be the authority for retail skills development and promotion, contributing to improved productivity throughout the industry. The key factor in re-designing the website was how to simplify what is a massive site in terms of content and available downloads. The first hurdle was to rationalise the home page by creating four key 'entry points' relevant to each particular audience. The result is a completely user-friendly site containing a wealth of information that is easily navigated and updateable through a bespoke content management system.