BullSmith - Customer Case Study

A start-up consultancy specialising in the strategic recruitment of senior executives. The partners, Messrs Smith and Bull wanted the company to have a young and dynamic feel. Our proposal to use a black labrador sniffer dog, and call him BullSmith, gives them a friendly and unique sales brochure that sets them apart in a fiercely competitive market, and at the same time illustrates their work ethic and individual approach.