Case Study: Visit Saint Paul achieves $53M+ in economic impact with Hailey Sault

Visit Saint Paul drives $53M+ in economic impact with Hailey Sault

The customer, Visit Saint Paul, faced the challenge of re-energizing travel in high-awareness markets where potential visitors felt they already knew the city. Their goal was to inspire longer stays and higher spending from nearby drive markets. To address this, they partnered with the vendor Hailey Sault on a marketing campaign.

Hailey Sault developed the "Saint Paul, a Little Extra" creative platform, which reframed the city as a destination that delivers more than expected. The solution involved a full-funnel digital strategy using paid search, social, and programmatic ads. The campaign generated exceptional results, including 446,700 visits, a 20:1 return on ad spend, and over $53 million in economic impact for Saint Paul.

Visit Saint Paul