Case Study: Virtua Health boosts Instagram engagement with Hailey Sault

Virtua Health boosts Instagram engagement 150% with Hailey Sault

Virtua Health, a five-hospital health system serving South New Jersey and Philadelphia, partnered with the vendor Hailey Sault to tackle the challenge of growing its organic social media audience. Their marketing team sought a strategic framework to develop authentic and meaningful content that would resonate with their vast audience and truly embody their "Here for Good" brand purpose.

Hailey Sault implemented a comprehensive social media solution for Virtua Health, which included strategic principles, audience personas, and a content planning framework. This purpose-driven plan successfully reignited the health system's social media presence. The measurable impact was a 150% rise in Instagram engagement, allowing consumers to connect with the Virtua brand in new and meaningful ways.

Virtua Health