Case Study: Tamarack Health boosts brand engagement and patient conversion with Hailey Sault

Tamarack Health fills specialty clinic schedules to full capacity in 3 months with Hailey Sault

Tamarack Health, a small to medium-sized health system, faced the complex challenge of a total brand reinvention. This included renaming its system and hospitals, revamping its image, and launching a campaign to establish a new specialty clinic in a crowded market. To address this, they partnered with the vendor Hailey Sault and its human-centered design approach.

Hailey Sault implemented a comprehensive solution that began with deep stakeholder research to guide the renaming and creation of a new brand identity. They launched an external awareness campaign to build trust and a targeted initiative to drive patient conversions for the new clinic. The results were highly successful: the rebrand boosted internal engagement, while the conversion campaign filled the new specialty clinic to full capacity within just three months.

Tamarack Health