Case Study: Tamarack Health drives GI appointments with Hailey Sault

Tamarack Health books GI appointments 8 weeks out with Hailey Sault

Hailey Sault partnered with Tamarack Health to address the challenge of rising colorectal cancer rates in their rural Wisconsin communities. The specific challenge was to drive more colonoscopy and endoscopy screenings, which are critical for early detection but often face patient hesitation and stigma.

The solution implemented by Hailey Sault was a targeted, multi-channel campaign called "Listen to Your Gut," which used compassionate messaging to validate patient concerns and break down barriers. The results were immediate; within weeks of launch, Tamarack Health's GI department was booked out for eight weeks. This successful campaign by Hailey Sault drove early detection and advanced the client's mission of improving community health.

Tamarack Health