Case Study: Summit Orthopedics achieves a 51.14% increase in patient volumes with Hailey Sault

Summit Orthopedics boosts patient volumes 51.14% with Hailey Sault

Summit Orthopedics, a leading orthopedic group in the Minneapolis-Saint Paul region, faced the challenge of revitalizing its brand to stand out amidst intensifying competition after historically relying on word-of-mouth for growth. The vendor, Hailey Sault, was engaged to address this with its human-centered branding process.

Hailey Sault collaborated with the practice to develop a comprehensive brand and awareness initiative, anchored by the new positioning line "life. at your summit." This solution resonated deeply with target audiences. Following the launch of the consumer campaign in January 2024, Hailey Sault helped Summit Orthopedics achieve a 51.14% increase in patient volumes in the targeted market area.

Summit Orthopedics