Case Study: Southwest Health boosts orthopedic awareness and patient engagement with Hailey Sault

Southwest Health drives 2.8 million impressions in 5 months with Hailey Sault

Southwest Health, a regional healthcare provider, faced the challenge of elevating awareness for its orthopedic services in a competitive tri-state market. Despite having a team of fellowship-trained surgeons, patients were defaulting to larger systems. Partnering with vendor Hailey Sault, Southwest Health needed to build trust and drive new patient demand by highlighting its unique combination of expertise and compassionate care.

Hailey Sault developed an integrated marketing campaign built on a creative platform that positioned Southwest Health at the intersection of clinical excellence and compassion. The solution spanned paid search, social, video, and other digital channels. The results over five months were strong, including 2.8 million impressions, over 23,000 clicks to landing pages, and a nearly 2% average click-through rate. Hailey Sault's campaign successfully increased visibility and positioned Southwest Health as a trusted regional leader.

Southwest Health