Case Study: InHouse Physicians achieves 300% more daily leads with Hailey Sault

InHouse Physicians boosts daily leads 300% with Hailey Sault

InHouse Physicians, a national leader in health security, faced the challenge of quickly generating sales-qualified leads as companies reopened during the COVID-19 pandemic. They needed to transform the fear and stress experienced by HR executives and event planners into trust, requiring a rapid and agile digital strategy. They partnered with the vendor Hailey Sault to implement an omnichannel digital and content marketing service to address this critical need.

Hailey Sault's solution involved developing detailed audience personas to guide psychographic messaging, channel planning, and gated content. This strategy successfully transformed fear into trust, dramatically increasing lead generation. The results for InHouse Physicians included a 300% increase in daily leads and an 8.7x increase in return on ad spend, achieved through Hailey Sault's targeted efforts.

InHouse Physicians