Case Study: CHI Memorial Hospital achieves 9,689 new primary care appointments with Hailey Sault

CHI Memorial drives 9,689 new primary care appointments in less than 60 days with Hailey Sault

CHI Memorial Hospital faced a challenge in re-engaging its community after the pandemic led to widespread negative health impacts. Patients were gaining weight, drinking more, exercising less, and avoiding routine care. The hospital turned to vendor Hailey Sault to drive change and encourage appointments with primary care physicians.

Hailey Sault implemented a solution based on the Fogg Behavior Model, creating a "Just Start" campaign to make positive health changes feel easy. Their strategy involved digital ads and a landing page that provided resources and an easy way to schedule appointments. This solution drove 9,689 new primary care appointment requests in less than 60 days and achieved a 10x increase in return on ad spend.

CHI Memorial Hospital