Case Study: CareATC achieves growth-ready brand alignment with Hailey Sault

CareATC secures a large investment deal after rebrand with Hailey Sault

CareATC, a national population health management company, faced a challenge where its outdated brand no longer reflected its growth vision and innovative plans for the future of healthcare. The vendor, Hailey Sault, was engaged to evolve and elevate the brand to better align with the company's ambitions, particularly as it sought venture funding.

Hailey Sault developed a new brand identity and value proposition for CareATC, redefining the meaning of "ATC" to represent "Care at the Center." This solution included establishing brand archetypes, a new value proposition titled "The Power To Be Well," and activation through a lead generation campaign and a new website. The rebranding effort was successful; several months later, CareATC secured a large investment deal that enabled it to realize its growth vision and establish itself as a leader in population health.

CareATC