Case Study: Vodafone achieves stronger brand advocacy and employee engagement with Haiilo Advocacy

Vodafone Spain setting new brand advocacy standards with Haiilo Share

Vodafone Spain, a major telecommunications company, faced the challenge of improving internal communication and building a formal employee advocacy program. They lacked a dedicated platform to distribute brand content to their 4,000 employees and enable them to share it on social media. To address this, they partnered with the vendor Haiilo to implement its employee advocacy solution, Haiilo Advocacy.

Haiilo provided an intuitive platform that made it easy for employees to share and propose content. This solution led to a remarkable 321% return on investment for Vodafone Spain. Key results included 75% of users actively sharing content, over 100,000 social media engagements, and an estimated $200,000 in earned media value within the first nine months. The success of the program was further driven by Haiilo's gamification features and strong customer support.

Vodafone

Roberto Tamayo

Local&Global Social Media Lead