Case Study: Vodafone Spain boosts employee advocacy and brand visibility with Haiilo

Vodafone Spain drives 321% ROI with Haiilo

Vodafone Spain, a large telecommunications company, faced the challenge of distributing brand content to its distributed workforce and creating a formal employee advocacy program. Without a dedicated platform, they lacked a process for employees to easily share company updates on their social networks. This led them to partner with the vendor Haiilo and implement its Haiilo Advocacy solution.

Haiilo provided an intuitive platform that enabled Vodafone Spain's employees to share and propose content with just a few clicks. The solution included gamification to boost engagement, which resulted in a 321% return on investment. Within nine months of launch, the program generated an estimated $200,000 in earned media value and achieved a 75% active user engagement rate for Haiilo.

Vodafone Spain