Case Study: American Medical Association achieves mobile-first member engagement with Haiilo

The American Medical Association Embraces Mobile-First Communications with Haiilo

The American Medical Association (AMA) needed a mobile-first communications platform to effectively reach its 240,000+ physician and medical student members. Their challenge was to provide timely access to critical information and resources while also improving external brand awareness. To address this, they partnered with the vendor Haiilo.

Haiilo provided a solution that enabled the AMA to segment content into 18 dedicated channels, delivering personalized information directly to members' mobile devices. This streamlined approach resulted in an 89% user engagement rate and empowered members to share content externally, reaching 2.26 million people on social media in one year. Haiilo was also critical for disseminating urgent COVID-19 updates, ensuring members had immediate access to vital information.

American Medical Association

J. Mori Johnson

Ambassador Engagement Director & Health Equity Liaison