Case Study: Swarovski boosts employee engagement and employer branding with Haiilo

Swarovski boosts employee engagement to 88% with Haiilo

Swarovski, a global crystal manufacturer and retailer, faced the challenge of adapting to changing employee expectations and strengthening its internal culture and employer branding. The company wanted to empower its 25,000 employees to build their personal brands and become industry thought leaders. To address this, Swarovski turned to the vendor Haiilo for its AI-powered intranet solution.

By implementing Haiilo, Swarovski created a segmented platform with over 20 channels for personalized content, enabling two-way communication. The solution helped employees share knowledge and company news, which was especially critical during the COVID-19 pandemic. The results were significant, with user engagement reaching 88% and employees reaching over 7 million people on social media through Haiilo, thereby authentically boosting Swarovski's employer brand.

Swarovski