Case Study: Spar Nord improves internal communications and employee engagement with Haiilo

Spar Nord doubles internal communications readership with Haiilo

Spar Nord, a major Danish commercial bank established in 1824, sought to strengthen its internal communications and knowledge sharing to support its goal of becoming Denmark's number one personal bank. The challenge was to move beyond generic communications and better align its 1,600+ employees around a customer-first strategy while overcoming information overload. To address this, they implemented Haiilo's AI-powered intranet and employee communications platform.

Haiilo's solution enabled Spar Nord to shift from a one-size-fits-all approach to highly personalized, real-time communications segmented across 69 specific channels. This ensured employees received only the information relevant to their role, department, and location. The results were significant: internal comms readership doubled (a 107% increase), user engagement reached 95%, and the platform also generated an estimated $298k in earned media value from employee social sharing. Haiilo successfully helped Spar Nord improve employee alignment and information sharing.

Spar Nord