Case Study: Rotkäppchen-Mumm strengthens internal communications with Haiilo

Rotkäppchen-Mumm boosts internal engagement with Haiilo, reaching 80% daily users

Rotkäppchen-Mumm, Germany's leading supplier of sparkling wine, wine, and spirits, faced challenges in internal communication as the company grew. With new employees and global locations, they needed a modern intranet to improve communication, strengthen employee engagement, reduce email overload, and foster cooperation. They turned to the vendor Haiilo to address these issues.

The solution was the introduction of Haiilo Home, branded as myRM, which became the central platform for internal communication across all departments and locations. The implementation was celebrated with a company-wide launch event, ensuring strong senior management support. As a result, employee engagement was significantly higher, with a 2022 survey showing 80% of employees use myRM multiple times a day, evidenced by thousands of posts, comments, and likes. Haiilo provided a versatile and clear platform that successfully met the company's needs.

Rotkäppchen-Mumm