Case Study: Rabobank builds customer trust and expands reach with Haiilo

Rabobank reaches 27.7M people with Haiilo

Rabobank, a Dutch banking institution, faced the challenge of maintaining close customer relationships as interactions shifted entirely online. They needed to engage customers on social media to build trust and establish themselves as a knowledge bank on topics like financial health and sustainability. To achieve this, they turned to Haiilo for an employee advocacy solution.

Haiilo provided a platform that gave Rabobank's employees a real-time feed of approved content to share easily on social media. This solution enabled authentic employee voices to reach over 27.7 million people, drive nearly 300,000 unique visitors to their materials, and generate $865,000 in additional social media visibility. Internally, Haiilo achieved a 97.6% employee engagement rate, helping Rabobank get significantly closer to their customers and solidify their position as a trusted thought leader.

Rabobank