Case Study: Rabobank reaches more customers with Haiilo

Rabobank - Customer Case Study

Rabobank, a major banking and financial institution, faced the challenge of maintaining customer proximity and trust as consumer behavior shifted entirely online. To remain a relevant "knowledge bank" and engage customers on their preferred digital platforms, they needed a solution to empower their employees to act as brand advocates and initiate authentic dialogues on social media.

Haiilo provided a comprehensive employee advocacy platform that delivered a real-time feed of approved content, making it easy for employees to share information and start discussions. The solution helped Rabobank reach over 27.7 million people and drive nearly 300,000 unique visitors to their materials, generating $865,000 in social media visibility. Internally, Haiilo achieved a 97.6% employee engagement rate, helping the bank get closer to its customers and solidify its position as a thought leader.

Rabobank

Tessa Wagensveld

Social Media Lead