Case Study: Otis builds a global employee advocacy culture with Haiilo

Otis boosts LinkedIn reach by 2.5M with Haiilo

Otis, the world's leading elevator company, faced the challenge of scaling its employee advocacy program globally after its previous tool was discontinued. The company struggled with inconsistent sharing, a lack of safe and approved content, and tools that could not support its workforce across many regions and languages. To address this, Otis turned to Haiilo and its Haiilo Advocacy platform to provide the necessary structure and confidence for its employees.

Haiilo provided a global solution with multi-language support, organized content, and analytics that proved the ROI of the program. The platform removed hesitation by ensuring all content was pre-approved and made sharing quick and safe. As a result, Otis saw significant measurable growth, including a year-on-year increase of 2.5 million in LinkedIn reach, 1.5 thousand in engagement, and over 400 employee shares. Haiilo helped build a more confident advocacy culture where employees are excited to share in their own authentic voices.

Otis