Case Study: OMRON builds employee advocacy and thought leadership with Haiilo

OMRON drives 97% employee advocacy engagement with Haiilo

Omron, a global industrial automation company, faced the challenge of low employee adoption of social media advocacy. Many of its engineers and technical specialists were not confident sharing content online, unsure of what was approved or how to do so effectively. When the COVID-19 pandemic limited in-person customer interactions, the company turned to vendor Haiilo to help increase its digital visibility and empower employees to participate.

With Haiilo's employee advocacy platform, Omron implemented a solution focused on change management. They started with a small group of ambassadors, provided extensive training, and used Haiilo to supply pre-approved content to build employee confidence. This partnership with Haiilo resulted in a 97% program engagement rate, generating over 6 million impressions and 114,277 clicks from 2021 to 2026, while also fostering a stronger culture of pride and thought leadership across the organization.

Omron