Case Study: LG West Africa turns advocacy into a growth engine with Haiilo

LG West Africa boosts advocacy engagement 3x with Haiilo

LG West Africa, a subsidiary of the electronics manufacturer, faced a challenge in activating its network of over 17,000 employees and partners. While advocates were willing to share content, the process was manual and fragmented, leading to low engagement and an inability to measure impact or ROI. The company chose Haiilo's advocacy platform to address this operational and strategic problem.

Haiilo implemented a centralized advocacy hub to make sharing content easy and on-brand. The solution provided LG with measurable results through built-in analytics, showing a threefold higher engagement compared to brand channels. With Haiilo, LG West Africa transformed advocacy into a quantifiable growth engine with clear visibility into performance.

LG West Africa