Case Study: Humanscale achieves global employee advocacy and stronger brand reach with Haiilo

Humanscale boosts internal engagement by 525% with Haiilo

Humanscale, a global leader in ergonomic workplace design, faced the challenge of amplifying its brand visibility through its large, international sales team. Before using Haiilo, the marketing team relied on inefficient mass emails to distribute social content, which was often buried in inboxes and required manual processing by sales reps. There was a clear demand for a scalable system to connect salespeople with ready-to-share content.

Haiilo provided a global, gamified advocacy platform that centralized content and made sharing to social networks effortless. The solution included a points-based reward system and leaderboard, which drove adoption. As a result, Humanscale saw a 525% increase in internal engagement, a 242% rise in total impressions, and a 393% growth in total reach, alongside better alignment between marketing and sales teams.

Humanscale