Case Study: Swarovski boosts employee engagement and employer branding with Haiilo

How Swarovski Empowers and Inspires its Employees With Haiilo

Swarovski, a global luxury goods and jewelry company, sought to improve internal communications and empower its 25,000+ employees. The company faced the challenge of modernizing its employee experience to meet new expectations, supporting professional growth, and strengthening its employer brand in an authentic way. To address this, they turned to the vendor Haiilo for a solution.

Haiilo provided a platform that enabled personalized, two-way communication. The solution involved creating over 20 segmented content channels to help employees build their personal brands and stay informed. This led to measurable results, including an 88% user engagement rate and employees reaching over 7 million people on social media to amplify the Swarovski brand authentically.

Swarovski

Diana Macovei

Senior Manager Global Employer Brand, Social Media and Communications