Case Study: Spar Nord boosts internal communications and employee engagement with Haiilo

How Spar Nord Is Becoming the Number One Personal Bank in Denmark with Haiilo

Spar Nord, a Danish bank with over 1,600 employees, sought to improve its internal communication and become the country's number one personal bank. They initially partnered with Haiilo in 2017 to launch an employee advocacy program to combat declining social media reach and leverage their staff as trusted brand ambassadors to get closer to customers.

Haiilo's solution evolved from an advocacy tool into a comprehensive employee communications platform. The vendor enabled Spar Nord to segment content into 69 targeted channels, delivering personalized, real-time updates to employees based on their role and location. This shift resulted in a 107% increase in internal communication readership and 95% user engagement on Haiilo. Furthermore, the platform generated a $298K earned media value through employee-shared content that garnered 6 million views and 68K clicks on social media.

Spar Nord

Adam Lehn

Employee Advocacy & Social Media Manager