Case Study: Devoteam achieves cultural and brand advocacy growth with Haiilo

How Devoteam delivered a cultural revolution through employee advocacy with Haiilo

Devoteam, a leading EMEA IT consultancy, faced the challenge of elevating its brand messaging to reach new potential clients and future talent. With employees naturally focused on clients, the marketing director sought a solution to digitally amplify their expert content and foster employee advocacy. This led them to partner with the vendor Haiilo.

By implementing Haiilo's employee advocacy platform, Devoteam empowered its employees to easily share authentic, company-created content. The solution was highly successful, generating an Employee Earned Media Value of €337,000, reaching over 17 million people, and creating more than 130,000 engagements. Haiilo facilitated a cultural revolution within the company, significantly boosting both brand exposure and talent acquisition efforts.

Devoteam

Camilla Poulsen

Marketing Director