Case Study: Coca-Cola HBC scales its employer brand with Haiilo

How Coca-Cola HBC scaled their employer brand with Haiilo

Coca-Cola HBC, a prominent bottling partner for The Coca-Cola Company, sought to scale its authentic employer brand to attract the right talent and improve employee retention. Facing the challenge of communicating its unique internal culture externally, the company turned to the vendor Haiilo to implement an employee advocacy solution.

Haiilo provided a flexible platform with a superior user experience, enabling Coca-Cola HBC employees to easily share content. The solution resulted in 94% user engagement, reached over 4 million people on social media, and generated an estimated $100,000 worth of visibility in just eight months, far exceeding the company's expectations for scaling its employer brand.

Coca-Cola HBC

Maya Tsankova

Group Employer Branding Communications Manager