Case Study: BDO in Australia reaches 3.67M people on social media with Haiilo

How BDO in Australia Reaches 3M People on Social Media with Haiilo

BDO in Australia, a leading accountancy and advisory firm, faced a challenge in encouraging its partners and staff to actively share professional and firm-related content on social media to build their personal brands and increase the organization's reach. Their people found it difficult to locate the right content to share. To address this, they turned to the Haiilo platform to streamline content distribution and promote social selling.

Using Haiilo, BDO launched the platform via a company-wide webinar and maintained engagement with monthly usage updates. The solution enabled employees to easily discover and share relevant content. As a result, within nine months, users generated nearly 14,000 unique clicks and reactions, reaching over 3.6 million people on social media. Haiilo also improved internal communications and helped staff build their thought leadership, creating new business development opportunities.

BDO

Rebecca Biddulph

National Digital Marketing Senior Executive