Case Study: Elekta boosts employee advocacy and workforce engagement with Haiilo

Elekta reaches 14M+ people with Haiilo to boost employee advocacy

Elekta, a global leader in precision radiation therapy, faced the challenge of reinventing its workforce engagement and strengthening internal communications across its global organization. As it readied a brand renewal, it sought a solution to boost content visibility, build trust, and support its employee advocacy initiatives while ensuring strict regulatory compliance. The company turned to the vendor Haiilo for its employee advocacy platform.

Haiilo provided an intuitive employee advocacy platform that made it easy for Elekta's teams to create and share compliant content. The solution was implemented through a phased approach, starting with a pilot group and expanding to make seats available for up to 3,000 employees. The results were significant, with Haiilo helping Elekta generate over 14 million people reached and over 75,000 engagements from more than 15,000 pieces of content. This dramatically grew the company's reach, engagement, and brand awareness.

Elekta