Case Study: BDO achieves greater social reach and employee engagement with Haiilo

BDO reaches 3.67M people on social media with Haiilo

BDO in Australia, a leading accountancy and advisory firm, faced a challenge in encouraging its partners and staff to actively share the firm's high-quality content on their personal social media networks. The primary reason for this reluctance was the difficulty employees had in finding relevant content. To address this, BDO turned to the vendor Haiilo, seeking to boost content visibility, build trust in the organization, and help employees grow their personal brands on platforms like LinkedIn.

Haiilo provided a platform that made it easy for BDO's employees to discover and share content related to their expertise and industry news. The implementation included a launch webinar and ongoing monthly updates to drive engagement. As a result, within just nine months, BDO's Haiilo users generated significant results, including 13.9k unique clicks, 13.7k reactions, and reached 3.67 million people on social media. The solution from Haiilo not only expanded the firm's social reach but also improved internal communication and empowered employees to build their thought leadership.

BDO