Case Study: American Medical Association improves mobile-first internal communications with Haiilo

American Medical Association reaches 89% engagement with Haiilo

The American Medical Association (AMA) sought to modernize its internal communications to better reach its physicians, residents, and medical students, who are highly mobile and not always at a desk. Their challenges included ensuring timely access to critical medical updates and resources, overcoming information overload for members, and improving external awareness of the AMA's detailed work. To address this, they partnered with the vendor Haiilo to implement a mobile-first communications platform.

Haiilo provided a solution featuring 18 segmented channels to deliver personalized content, along with instant mobile notifications for new materials like COVID-19 guidelines. This allowed AMA members to easily access relevant information and share it externally. The results were significant, with user engagement reaching 89% in the first half of 2020. Furthermore, by empowering members to share content, the AMA reached over 2.26 million people on social media in a single year using Haiilo.

American Medical Association