Case Study: Hunt A Killer boosts sales and cuts CAC with Hackstone video production

Hunt A Killer boosts sales by $1M with Hackstone

The customer, Hunt A Killer, a subscription-based murder mystery game provider, was seeking to lower customer acquisition costs and increase marketing ROI. The vendor, Hackstone, pitched them a sharp, immersive video campaign to meet this challenge.

Hackstone implemented a data-driven video production approach focused on testing, which resulted in over $1 million in sales revenue and a $10 reduction in CAC within one quarter. The campaign also dramatically increased click-through rates by 39% and generated 45 million unique brand impressions, allowing Hunt A Killer to successfully reopen two additional marketing channels.

Hunt A Killer