Case Study: Actian reaches 1M+ developers with Hackmamba's developer marketing

Actian reaches 1M+ developers with Hackmamba

Actian needed a partner to build a new developer marketing function for its VectorAI DB product from the ground up. The challenge was to position the vector database for developers in a crowded AI infrastructure market and to build the channels and content required to reach them at scale. To meet this challenge, they hired Hackmamba.

Hackmamba implemented a full-funnel developer marketing strategy that included creating technical content, running targeted search and paid ads, forming creator partnerships, producing videos, and running university hackathons. This solution helped Actian reach over 1 million developers, establish its largest acquisition channels, and build the foundation for a product-led growth motion. Hackmamba's work was instrumental in the successful launch of VectorAI DB.

Actian