Case Study: Pacific Foods achieves measurable sales and awareness lift with Haberman

Pacific Foods boosts sales up to 19% with Haberman

The customer, Pacific Foods, faced the challenge of its brand being overlooked within a large agency structure. They partnered with vendor Haberman to determine how marketing could effectively drive business growth, requiring a more accountable and agile approach than their previous agency provided.

Haberman implemented a new strategy involving media planning, buying, and measurement. They built a robust measurement system that all agencies could use, allowing them to pivot and optimize campaigns based on performance data. This solution delivered significant results, including sales lifts of up to 19% and a 12% increase in brand awareness, proving the tangible impact of their marketing efforts.

Pacific Foods