Case Study: Dole Whip boosts sales and purchase intent with Haberman

Dole Whip boosts sales 23% with Haberman

The customer Dole Whip, a beloved theme park treat, needed a fast launch into U.S. retail stores ahead of a larger agency review. They engaged the vendor Haberman as an interim full-service partner to rapidly develop and execute a campaign.

Haberman created an integrated strategy around the phrase "Have a Dole Whip Day," using nostalgia and a jingle across paid media, PR, and influencer efforts. The vendor's campaign drove a 23% incremental sales lift, an 8% purchase intent increase, and over 1.8 billion earned media impressions.

Dole Whip