Case Study: G5 achieves 95% lead-intent accuracy and reduced marketing spend with H2O.ai Driverless AI

G5 and H2O.ai Partner to Deliver AI Optimization for Real Estate Marketing

G5, a leader in real estate marketing optimization, needed to improve marketing effectiveness across thousands of properties by prioritizing inbound leads, driving conversions, and cutting digital marketing spend. To automate actionable customer insights and boost predictive accuracy, G5 partnered with H2O.ai and integrated H2O.ai’s Driverless AI into its Intelligent Marketing Cloud.

By embedding H2O.ai’s Driverless AI, G5 automated predictive analytics, channel attribution and NLP-based call classification to surface decision-ready prospects and optimize spend in real time. The H2O.ai-powered solution prioritized inbound leads with 95% accuracy, helped improve occupancy and net operating income, reduced time on market, and lowered overall digital marketing costs.

G5

Martin Stein

Chief Analytics Officer