Case Study: AIMIA achieves 700% campaign cost savings and halves ML development time with H2O.ai Driverless AI

AIMIA Transforms Customer Loyalty with AI

AIMIA, a global leader in customer engagement and loyalty solutions, needed faster, more transparent ways to build complex machine learning models for use cases like predictive churn and fraud detection. To meet this challenge they partnered with H2O.ai and adopted H2O Driverless AI to power their SmartJourney® methodology and accelerate model development across business, data science and engineering teams.

Using H2O.ai’s Driverless AI, AIMIA automated feature engineering, sped up model building (cutting development time in half) and made results interpretable for stakeholders. The solution delivered measurable impact: a 700% increase in campaign cost savings, an 11% improvement in ROI for a global CPG retention campaign and avoidance of roughly 7× unnecessary offers, while increasing trust and agility across the organization.

AIMIA

Scott Pete

Director of Analytics and Insights