Case Study: BrightEdge achieves scalable CRM growth with Groundswell Cloud Solutions

Optimizing CRM for a Rapidly Growing Sales Team

BrightEdge, a Silicon Valley-based global leader in Enterprise Search Engine Optimization, faced the challenge of optimizing its Salesforce CRM to support its rapid growth and a new sales-driven business model. Their existing system needed to be scaled to manage the entire sales cycle efficiently, from lead generation to customer support, starting with a critical need to clean its customer and prospect data. GyanSys was engaged to address these challenges.

GyanSys implemented a comprehensive solution that began with a data quality assessment and cleanup. This involved optimizing sales processes with automated renewals, automating customer support cases, implementing third-party billing add-ons, and enhancing data through augmentation and territory management. The results for BrightEdge included the ability to close more business with higher-quality data, the elimination of process gaps to prevent subscription lapses, and greater predictability in forecasting through rich reporting and analytics, all provided by GyanSys.

BrightEdge

Volney Spalding

Former Vice President of Sales Operations