Case Study: Younique boosts retention and growth with GyanSys

Maximizing Growth and Presenter Retention

GyanSys helped Younique, a global direct selling cosmetics company, strengthen its digital marketing and Presenter communications. Younique needed a better way to engage its corporate and Presenter base across digital channels, improve retention, and use more targeted, personalized outreach through complex segmentation models.

Using Salesforce Marketing Cloud and Service Cloud, with RedShift integrations, GyanSys built always-on onboarding and cross-channel communication journeys, plus a mobile back-office app for Presenters. The solution improved customer advocacy by 4%, awareness by 1%, and retention by 4%, while also helping Younique increase qualified leads and support revenue growth.

Younique

Matthew LeGare

Vice President of Product Management