Case Study: Sally Beauty boosts customer service and lead management with GyanSys

Empowering employees to elevate customer service

Sally Beauty, a retail company with over 5,000 stores and 27,000 employees, needed a better way for distributor sales consultants to support customers without relying heavily on the customer support team. Working with GyanSys, they aimed to create a more holistic customer view and improve service using Salesforce tools such as Service Cloud and Marketing Cloud.

GyanSys implemented Einstein Bots in just seven days to help customers self-serve, reducing case volumes significantly and improving responsiveness. The solution also connected marketing campaign insights, lead management, and dashboards for sales consultants, resulting in a 1% increase in active customers per month and boosted productivity across the sales organization.

Sally Beauty

Kristina Garcia

Sally Beauty