Case Study: Shaklee Achieves Hyper-Targeted Marketing Campaign Success with GyanSys

Create and Launch Hyper-Targeted Marketing Campaigns

Shaklee, a retail health and wellness company, needed help closing internal knowledge and capability gaps in Salesforce Marketing Cloud. The company wanted to improve its campaign management approach and better support faster, data-driven marketing execution, including email and mobile communications.

GyanSys provided full staff augmentation and helped Shaklee optimize Marketing Cloud using Email Studio, Mobile Studio, Journey Builder, and Contact Builder. GyanSys enabled hyper-segmentation, automated data extension inventory, and cross-channel campaign planning, resulting in improved campaign tracking, stronger customer engagement, and faster decision-making, with customer engagement increasing by 3x.

Shaklee

Rich Libby

Chief Information Officer