Case Study: Wageningen University & Research boosts engagement and streamlines content management with GX Software and XperienCentral

WageningenUR consolidates 800 websites in 7 months with GX Software

Wageningen University & Research (WUR) faced a fragmented digital landscape with nearly 100 separate websites, each with its own CMS and branding. This created a poor user experience for visitors and inefficiency for internal teams. To address this, WUR partnered with vendor GX Software to implement the GX XperienCentral CMS, aiming to create a unified, user-friendly platform.

GX consolidated hundreds of sites into a single central CMS in just seven months, using Scrum methodology. The solution focused on the student journey, with logically tagged content and integrated internal data. This resulted in monthly visits growing from 300,000 to 800,000, completed contact forms increasing from 1,100 to 2,500 per month, and enabling 400 editors to work efficiently from one system.

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