Case Study: Wageningen UR achieves a uniform website and higher conversion with GX Software's XperienCentral

Uniform website generates more conversion

WageningenUR, a collaboration between Wageningen University and multiple specialized research institutes, faced a highly fragmented online presence—about 800 websites across 9 research centres, the university and 90 chair groups—that undermined its authority in healthy nutrition and living environment. To create a uniform, future‑proof platform focused on consistency and conversion, they selected GX Software’s XperienCentral CMS to standardize design, content and technology.

GX Software implemented XperienCentral alongside a redesigned structure and content, responsive multi‑lingual templates, improved homepage navigation, and integrations with background systems for richer, linked content and contact data. The site launched on schedule, visitor click‑through and downloads increased, contact inquiries rose (leading to several new research projects and collaborations), and overall conversion measurably improved while making it fast to spin up new project sites.

WageningenUR

Yno Papen

Program Manager