Case Study: NS International boosts conversions and personalization with GX Software

Dutch Rail fasttracks KPIs with profiling and personalization

NS International, part of Nederlandse Spoorwegen, sells train journeys to more than 3,000 destinations via its website, app and email. Faced with anonymous visitors that produced impersonal, frustrating experiences (repeat newsletter invites, wrong-class seat defaults), NS International worked with GX Software—using GX’s XperienCentral CMS and the BlueConic customer data platform—to enable visitor profiling and real-time personalization.

Using BlueConic-driven dialogues implemented and integrated with GX Software’s platform (targeted newsletter invites, a personalized Valentine’s email, abandoned-cart reminders and booking alerts), NS International saw measurable gains: 50% more newsletter subscribers; the Valentine’s email delivered a 5.8% CTR and 2.9% booking rate; abandoned-cart reminders were opened by 60% with 15% of openers booking (control group similar); alert signups reached 35%, scored 92% ≥7/10 for satisfaction, and 9% of alerted users booked. GX Software’s CMS and integration support enabled these improvements and set the stage for broader cross-channel personalization.

NS International

Linda Molenaar

Marketeer Behoud