Case Study: Pattersons achieves integrated B2B e-commerce with GWS Media

Pattersons modernizes e-commerce in 36 weeks with GWS Media

Pattersons, a UK-based supplier of catering and cleaning supplies, faced challenges with its outdated and expensive custom-built e-commerce websites. The sites were not mobile-responsive and were difficult to update, yet they required a continued seamless integration with their backend OGL stock and order fulfillment system to handle their high volume of next-day deliveries. They partnered with GWS Media to develop a modern solution that could accommodate their complex B2B pricing and approval workflows.

GWS Media recreated the e-commerce platform using Magento 2, incorporating custom B2B features and re-establishing the critical integration with the OGL system. The solution provided a flexible, modern website with powerful SEO. The new platform proved highly adaptable, successfully handling a subsequent backend system change and the extensive product availability fluctuations during the COVID-19 lockdowns, ensuring business continuity for Pattersons.

Pattersons