Case Study: Quality Meat Scotland gets flexitarians to trade up with Guy & Co’s Make it with Cred campaign

Quality Meat Scotland motivates 39% of consumers with Guy & Co

The customer, Quality Meat Scotland, faced the challenge of making its Scotch meat labels stand out to flexitarian consumers and motivating them to trade up. The vendor, Guy & Co, was tasked with reinvigorating the brand and amplifying its reasons to buy.

Guy & Co developed an innovative, integrated campaign titled 'Make it with Cred' that used 3D animated photography, ASMR audio, and lifestyle content in a social-first strategy. This solution successfully delivered emotional benefits and ethical reassurance to the target audience. The results were advantageous, with 39% of consumers reporting the campaign motivated them to seek out the labels and over 13,000 digital engagements achieved in just three weeks.

Quality Meat Scotland