Case Study: Albert Bartlett boosts premium potato sales with Guy & Co

Albert Bartlett boosts chilled volume 48% with Guy & Co

The customer, Albert Bartlett, faced the challenge of convincing consumers to choose their premium potatoes over cheaper alternatives during a period of economic tightening. To address this and launch a new range of chilled, frozen, and fresh vegetables, they partnered with the vendor Guy & Co.

Guy & Co developed a new brand proposition, "Specially picked to be enjoyed together," which was brought to life through a performance by world-class acrobats. This campaign successfully repositioned the brand, leading to significant results including a 48% volume increase and a 21% frequency increase in the chilled category. The vendor's work also made Albert Bartlett the fastest-growing brand in that category.

Albert Bartlett