Case Study: Silverman Mortgage Group achieves instant, branded client gifting and improved client experiences with Guusto

Silverman Mortgage Group - Customer Case Study

Silverman Mortgage Group, led by Senior Mortgage Advisor Zach Silverman, faced a recurring challenge: how to consistently show appreciation to a high volume of realtor referral sources and clients without wasting time. Prior approaches—mailed thank-you notes, gift baskets and in-store pickups—were clunky, slow to arrive and often never sent. To solve this, Silverman Mortgage Group adopted Guusto’s instant gifting platform to streamline and modernize their gifting strategy.

Using Guusto, the team can send branded, professional gifts instantly from a phone or desktop, removing pickup delays and reducing missed sends. The platform made it easy to respond in the moment (for example, sending a bottle of wine to smooth a closing issue), improving client experience, strengthening referral relationships, and saving staff time. Guusto’s instant delivery and simple workflow translated directly into faster, more reliable gifting and better customer satisfaction.

Silverman Mortgage Group

Zach Silverman

Senior Mortgage Advisor